What a vehicle wrap actually returns compared with paid advertising
Cost per impression is where wraps quietly beat almost every other local advertising channel. Here is the arithmetic.
Priya Raman
Trio Sign LLC
A wrapped work van in a mid-sized market generates somewhere between 30,000 and 70,000 daily impressions depending on route and traffic density. Spread the cost of a quality wrap across its five-year service life and the cost per thousand impressions is measured in cents.
The catch is design. A wrap crammed with services, certifications and three phone numbers is unreadable at 45 mph. The vehicles that perform carry one memorable mark, one service promise and one contact method.
Material choice matters just as much. Cast vinyl with matched laminate conforms to curves and resists fading; cheaper calendered film shrinks and cracks around rivets within eighteen months.
Track results the simple way: a dedicated phone number or landing URL on the vehicle. Most of our fleet clients see attributable calls inside the first month.
- Vehicle Wraps
- Marketing
- ROI